To facilitate an increase in local, independent businesses taking pop-up retail space, the Activate team have been engaged to implement the digital marketing for the scheme. Incorporating web, social media and email, a content plan targeted at local businesses is being implemented, creating a pipeline of enquiries and new lettings.
On behalf of The KanAM Grund group, a German-based fund manager, Activate are designing a costed programme of activities across their London office estate, providing events, activities and local promotions and offers. This follows a comprehensive occupier engagement exercise to identify their requirements.
Activate have been engaged to develop and implement a comprehensive placemaking programme to enhance the appeal of this business park. This is currently being devised prior to launch, through competitor benchmarking, occupier engagement through a combination of surveys, focus groups and interviews and an assessment of existing amenities.
Working with the Workman Building Consultancy team, Activate are exploring a number of options for an under-used gyratory area, by designing layouts and developing cost plans for new wellbeing, retail and leisure uses.
Activate have been instructed by Royal London Asset Management (RLAM) to assess the opportunities to improve the food & beverage offer at the scheme by creating a new food hall. The initial feasibility study includes research with local residents, visitors and stakeholders to assess demand, a review of existing provision and potential income analysis. This will then be developed into a full business plan for the chosen solution.
Completed a feasibility study for the creation of a new food hall in Urmston. This included competitor benchmarking, draft P&L, operating model, turnover rent modelling, and advising on the layout and design of the building.
Activate were recently instructed by a local authority on part of their town centre regeneration strategy, including re-purposing vacant space to include the relocation of the town centre market. The next stage will see a detailed viability study including financial forecasts, layouts and design options, building on previously completed customer research, trader consultations and competitor benchmarking.
Activate were recently instructed by U+I to provide a feasibility study of a potential mixed-use scheme. This included researching current local retail and leisure provision and analysis of the viability of potential options for the site. Initial evaluation concluded that a mixed use, independent-led solution, including a food hall community hub would meet the Council’s regeneration objectives.
Advising the local authority on the relocation of Chester Market into the new Northgate scheme, including business planning, lettings strategy, trader application process and expert witness at the CPO inquiry. Previously successfully reinvigorated existing market through marketing and events which increased footfall by 50%.