We’re excited to welcome Karen Brooks to Activate as Senior Account Manager, bringing her experience in retail and leisure marketing to the team.

Karen has more than 30 years of experience in property management and marketing, working across shopping centres, leisure destinations and business parks. Throughout her career, Karen has worked across a range of marketing and destination-focused projects, with experience covering strategy, campaigns, events and community engagement. Most recently, she has focused on delivering destination marketing projects, bringing her knowledge of the property and placemaking sectors to her work.

Based in our London office, Karen will lead account management across a range of Activate’s destination marketing clients. She will oversee delivery at arc Shopping Centre, one of Activate’s newest instructions, alongside key accounts including Templars Square and Port Solent.

Karen will also lead Place Audits for a number of retail, leisure and office schemes in the South East, using her experience to help clients understand their destinations and identify opportunities for improvement.

Andrew Sparrow, Director of Activate, said: “Karen will play an important role in driving service delivery across retail, leisure and commercial destination marketing and placemaking instructions. It’s great to further grow the expertise and experience within the team.”

Karen, adds: “It’s great to have joined Activate and to be working with clients to create places people genuinely want to spend time in. Having spent my career in shopping centre and leisure marketing, I know how much of a difference the right approach to placemaking can make – and I’m looking forward to bringing that experience to the team.”

Find out more about Activate’s destination marketing and placemaking services.