Claudia and Kaitlyn from the team were on site at Islington Square recently to support the official opening of new retailer Lucy & Yak, as the brand launched its first permanent store in London.
But, the support for the launch began weeks ago!
Retail launches are a crucial part of any leasing and marketing strategy, and we work closely with destinations to maximise impact before, during and after opening. Activate’s marketing support activity includes PR, website content, social media, videography, on-the-day event presence, stakeholder engagement and paid media.
The launch event drew a queue of eager shoppers to the VIP opening day, with visitors enjoying a personalised embroidery station, sweet treats and 20% off throughout the opening weekend.
The store adds a vibrant new offering to the already diverse mix of retail and leisure brands at Islington Square and importantly includes in-store customer experiences such as the brand’s Re:Yak hub for clothing repairs, a key part of Lucy & Yak’s sustainable credentials.
See more of how we support retail launches and destination marketing campaigns.
