Activate wins consultancy mandate for Weaver Square Shopping Centre, Northwich

Activate has been appointed by Build & Thrive, a partnership between Cheshire West & Chester Council and Public Sector Plc, to provide placemaking consultancy advice on  Weaver Square Shopping Centre in Northwich. 

Plans for redeveloping this prominent town centre site are currently being developed as part of the town’s wider regeneration, including the integration of a new market based offer. As part of plans to repurpose the overall scheme, Activate will evaluate the feasibility of a new market. This will be through; extensive local stakeholder engagement, assessment of the market provision in the local area, development of a target retail mix and collaboration with the project team on potential layout and design of any future market, supported by financial projections.

Having launched in July 2019, this latest instruction means Activate has now been appointed to advise on over 5m sq ft of mixed workspace and retail destinations across the UK over the last 12 months, having also last year been appointed to a series of new instructions on projects across the UK for clients including Aztec West Business Park in Bristol, the Lower Precinct Shopping Centre in Coventry, and Liverpool Shopping Park.

Andrew Sparrow, Director of Placemaking at Activate, commented:

A new market offer is a highly desirable element of any future redevelopment of Weaver Square as part of the town’s wider regeneration. This feasibility study will thoroughly identify how the market offer can be a viable and thriving part of the town centre.”

Cheshire West and Chester Council’s Cabinet Member for Inclusive Growth, Economy and Regeneration, Councillor Richard Beecham commented:

“Northwich has always been the jewel in mid-Cheshire’s crown. The Weaver Square regeneration project provides an exciting opportunity to consider how a beautiful market town like Northwich can have a modern new market, whilst remaining respectful of the history and traditions of market trading in the town. This piece of work with Activate will carefully consider the views of local businesses and communities to help us understand the role that a new market can play in attracting visitors and residents into town, all as part of the wider transformation of an important area of Northwich.”

Kate Howe, Development Manager –Build & Thrive Partnership, commented:

“The Build and Thrive Partnership understand the importance of supporting local businesses as we bring forward the Weaver Square development. Build and Thrive must ensure that we deliver a scheme that reflects the needs of local people and supports the existing retail and leisure offer within the Town. Activate will help us engage will local businesses and residents and shape an offer that is based upon their aspirations.”

Activate is led by industry experts Andrew Sparrow (Director of Placemaking) and Esther Worboys (Placemaking Manager) and offers, specialist placemaking and destination marketing services to regenerate, repurpose and enliven assets.  

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