Emma Henson

Place Marketing Manager

Having spent the past 10 years working in marketing within retail property and hospitality, Emma leads Activate’s Destination Marketing team, overseeing service delivery to support our clients’ destination marketing objectives, across offices and business parks, as well as retail and leisure spaces.


Andrew Sparrow

Director of Placemaking

Having previously managed the master planning and delivery of Old Spitalfields Market, Andrew has delivered various placemaking projects for a wide range of investors, developers and local authorities, advising clients on commercially viable solutions for transforming spaces into destinations that deliver dynamic visitor experiences.


Molly Lewis

Digital Marketing & Events Executive

A recent graduate in Business & Marketing Management, Molly plays a key role in the Destination Marketing team, creating and distributing a range of social content for multiple retail and commercial destinations, as well as co-ordinating events as part of their enlivenment programmes.


Leonie Kirkham

Digital Marketing & Events Executive

Previously a social media analyst and responsible for numerous paid media campaigns across various social channels, Leonie joined the Activate team in 2021 and delivers the digital content for retail and commercial schemes.  Leonie also assists with the implementation of on-site activity, working with centre managers to create a calendar of exciting events and enlivenment.


Tia Gowing

Marketing Events Administrator

Having co-ordinated the social media output across multiple teams for different businesses in recent years, Tia supports the Destination Marketing service, focusing on client reporting and liaison with on-site teams across various retail and commercial locations.


Workman Partners

The Activate team collaborate closely with the Workman property management and onsite teams to advise clients and deliver placemaking solutions on managed properties, tailored specifically to different types of asset.

Gavin Halliday

Partner - Welcome Offices

David Soar

Partner - Business Parks

Nick Hilton

Partner - Workman Retail & Leisure

Vicky Cotton

Director of Sustainability & Wellbeing

Member Organisations