Croxley Park
appoints Activate

Activate, Workman’s Placemaking and Destination Marketing team, has been instructed to manage the events programme at Croxley Park in Watford.

The team will manage the Park’s events programme, focusing on 12 large events per year. Working closely with the on-site team, Activate will develop concepts and oversee the delivery of each event.

Planning is well underway, with events to include: Popcorn & Pictures Outdoor Cinema, Cinco De Mayo Mexican Festival, plus the ever-popular Oktoberfest.

Activate is increasingly applying its enlivenment skills to workplaces, from large central-London multi-occupier commercial spaces such as Moretown and Smithson Plaza, to smaller more boutique office developments including the Round Foundry in Leeds, and The Spark in Newcastle.

With over 60 businesses , employing over 1500 employees onsite, the Croxley Park instruction is Activate’s largest yet, and joins the team’s growing portfolio of workplace appointments, all focused around occupier engagement and place enlivenment.

A core Activate principle is to create a joined-up approach with the onsite team, increasing quality and efficiency, both of planning and at the point of delivery.

How social value drives occupier retention

At many office schemes, a client priority is to embed their property into the local community and contribute to social value initiatives within the area. Activate will not only look to collaborate with local businesses as suppliers, but will also consolidate the Park’s links with local community groups and the voluntary sector.

Andrew Sparrow, Director of Activate, said: “It may seem intangible, but for occupiers looking to take up space, social value is increasingly front and centre of decision making, as employers strive to consider the lifestyle and values of their employees. One of Activate’s key strengths is recognising the importance of social value, and the multifaceted return on investment that our clients derive from that, often through driving satisfaction and retention levels.”

Many occupiers are interested in the potential for employee-volunteering schemes or activities and networking events, which can be held on site.

“For our clients, we create strategies around embedding their schemes within the local area, often by shaping a programme of activity around that brings the community together with the commercial space,” Andrew says.

The Activate team, led by Andrew Sparrow and Emma Henson, Activate’s Place Marketing Manager, will deliver its first event at Croxley Park in Q1 2024.  

Find out more about our Activate Placemaking service.

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