Insights

Destination marketing team expands

Our recent article Remobilising Retail Destinations , highlighted the value of destination marketing teams for retail assets. They have a crucial role to play, both promoting the customer experience and managing customer expectations of the social distancing measures that will inevitably be in place.

As part of an on-going growth in our destination marketing services for retail assets, we are delighted to have expanded our retail marketing team.

Michelle Atack joined the team as Digital Marketing and Events Associate. She will co-ordinate marketing activities for a growing number of shopping centres and retail parks across the country. Michelle has previously held Marketing Manager roles at Derwent Group and Cushman & Wakefield. In those roles she was responsible for schemes including Liverpool Shopping Park and Manchester Corn Exchange, managing digital marketing campaigns, media management and local community stakeholder engagement.

Welcoming Michelle to the team, Andrew Sparrow, Director of Placemaking said;

Now more than ever, marketing and communications has a vital role to play in driving footfall, encouraging customers to return to safe and welcoming retail environments, collaborating with retailers and local communities. We are seeing a real demand from investors to invest in promoting their schemes. Michelle’s appointment will add valuable expertise and experience in this area. We look forward to working together on a number of new instructions.

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