Activate delivers placemaking services that supports property assets by attracting and retaining customers.
Activate supports the planning of future places and the reimagining of existing assets, grounded in a robust approach to stakeholder engagement and extensive experience contributing to development projects.
We deliver commercially viable solutions for vacant and under‑used assets, led by detailed place audits and mapping, and informed by hands‑on experience operating successful meanwhile spaces.
Turning placemaking into visible impact. Our destination marketing service takes you from annual planning through to hands‑on daily delivery—animating places, building profile, and driving meaningful engagement.
Designed for existing assets, the Place Audit provides a 360° review of the current customer experience delivered to occupiers, their employees, and visitors.
We examine the key touchpoints across the customer journey, including the physical on-site environment, digital communications, and online presence.
The audit includes clear recommendations to enhance the existing customer experience, alongside new initiatives designed to elevate it further and strengthen overall place performance.
Understanding local stakeholders’ aspirations and requirements is fundamental to curating a successful place marketing strategy. Our Place Mapping approach listens closely to these voices, ensuring each asset responds authentically to its local context.
Through detailed stakeholder engagement and competitor analysis, we deliver a comprehensive assessment of the local area. This insight directly informs the objectives, positioning and desired outcomes of the place marketing plan.
The service supports:
Our Place Marketing Plans translate detailed mapping and audit outcomes into targeted, asset‑specific strategies that strengthen commercial performance and long‑term value.
Each plan delivers a clearly costed marketing, communications and enlivenment programme, tailored to the identity, location and asset management objectives of the asset.
A strategic meanwhile-use action plan for unlocking the potential of void spaces.
In the Meanwhile delivers a tailored action plan designed to activate vacant or underused spaces within existing assets, development sites, or properties undergoing repositioning.
The plan identifies creative, commercially viable meanwhile uses that generate value in both the short and medium term, while supporting long-term asset strategies.
We deliver a comprehensive range of digital marketing, event management, and creative design services, tailored to maximise the performance of destinations and assets.
For retail destinations, our focus is on:
For commercial assets, our community management programmes centre on:
